You’ve probably heard that eBooks are a great
way to make money on the Internet.
In fact, some people have made massive amounts of money just by selling a single eBook.
It might seem straightforward enough, but there’s a lot more to making money with an eBook than meets the eye.
After all, you wouldn’t want to take the trouble of writing a great book and creating a visually beautiful digital version of it…only to sell 2 or 3 copies, right?
I’m here to let you in on a little secret that will help you sell a ton of eBooks.
If you don’t get this one thing right, everything else you do will be a waste of time…
So what is the secret…?
Create a compelling title!
How to Create Killer eBook Titles
A great title is crucial when it comes to marketing your eBook. But more than this, it can inspire, excite and motivate YOU as well.
It will also help you plan your eBook, by defining what it’s going to be about.
In a way, coming up with a killer title is the hardest part of the whole eBook writing and publishing process.
That’s because everything else involved in creating an eBook can be achieved through a step-by-step process of planning, outlining and writing.
However, finding a good title is down to inspiration and you can’t always conjure this up at the drop of a hat.
Nevertheless, there ARE methods you can use to give your muse a helping hand.
In this article I’ll share 7 simple techniques to choosing an eBook title, along with some successful examples.
Technique #1 – Introduce a New Term
Many bestselling authors in recent years have successfully used this approach. Here are just a few examples:
- Supernature
- Megaskills
- What Color is Your Parachute?
Technique #2 – Ask a Question
Questions are great for arousing readers’ curiosity. Here are a few book titles using this technique: 
- What Do You Say After You Say Hello?
- Who Says Elephants Can’t Dance? Inside IBM’s Historic Turnaround
- Why Can’t I Stop Eating?
Technique #3 – Use an Acronym
An acronym is a word made up from the initial letters of several other words or phrases. Here are a few examples of acronyms applied in titles:
(In these examples I’ve highlighted the acronym by putting it in capitals, even if this isn’t done in the actual title.)
- Everyone’s a COACH: Five Business Secrets for High-Performance Coaching
- And Suddenly the Inventor Appeared: TRIZ, the Theory of Inventive Problem Solving
- CARE Packages for the Workplace: Dozens of Little Things You Can Do to Regenerate Spirit at Work
In the last title, for example, C stands for Creative Communication; A is Appreciation for All; R is Reason for Being; and E is Empathy and Enthusiasm.
Technique #4 -
Do it by Numbers
Numbers can be very effective in titles.
In non-fiction they can make a book sound comprehensive and authoritative, while in fiction they can imbue a work with almost mystical power (think of The Seven Samurai, for example).
- The Seven Habits of Highly Effective People
- Ten Steps to Everlasting Love
- 365 Ways to Lose Weight and Keep It Off
Technique #5 – Promise a Benefit
This type of title addresses a need in the reader and promises to meet it.
- Write Any Book in Under 28 Days
- Acne Freedom in 72 Hours
- Get Everything Done and Still Have Time to Play
Technique #6 – Use Alliteration and Repetition
Many best-selling titles use one or both of these devices.
As a reminder, alliteration means using two or more words with the same initial letter or sound.
Alliteration is a form of repetition in itself, of course.
- Rich Dad, Poor Dad
- Blogging to the Bank
- Women’s Bodies, Women’s Lives
Technique #7 – Go for the Unusual
Out of the ordinary words and phrases are good for attracting attention and arousing readers’ curiosity.
An oxymoron (a phrase containing two words which appear to contradict each other) can be highly effective for this purpose. The first two titles below are examples of this:
- Emotional Intelligence
- Steel Magnolias
- Men Are From Mars, Women Are From Venus
Finally, don’t knock the old “how-to” formula.
A search on Amazon revealed thousands of books starting with these two words. Here’s a tiny selection of such titles:
- How to Win Friends and Influence People
- How to Be a Domestic Goddess
- How to Become a Rainmaker
- How to Plan, Subcontract and Build Your Dream House
One big benefit of using “how to” in your title, is that it instantly attracts the attention of potential buyers.
If enough people want to do what your “how to” title promises to show them, you could soon have a top-selling eBook on your hands!
So, now that you know how to come up with a killer title for your future online bestseller…
What’s next?
Your next step is to discover the super-effective secrets to writing and publishing a bestselling eBook…And you can do it in only 10 days or less!
About the Author:
Nick Daws is the author of over 100 books, dozens of distance-learning courses in print and electronic form, and innumerable published articles and short stories.
Nick is also an expert at writing advertising and PR copy, training and educational materials, web page content, e-mail newsletters, novelty products, eBooks, and TV and radio scripts.
Which amazing women in your life are aspiring authors and would love to learn the secrets to creating their own bestselling eBook?
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