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The AdWords Bible for eCommerce: Stop Counting Clicks, Start Making Money
2014 | EPUB/PDF/MOBI | 440 pages | ASIN: B00P714WTC | English | 9.17 MB

by David Rothwell (Author), Perry Marshall (Foreword), Ken McCarthy (Introduction), Howie Jacobson (Preface)How to Sell More and Earn More with Unlimited Budgets

"People have been asking a long time for an eCommerce Google AdWords book. This is the world standard." - Perry Marshall, "Ultimate Guide to Google AdWords"

"A major contribution to the AdWords literature" - Ken McCarthy, Internet pioneer, and founder of The System Seminar

"David Rothwell is one of my most reliable AdWords Consultants for what's working in the trenches" - Howie Jacobson, "AdWords for Dummies"

AdWords Always Works

Google gets paid for clicks, but you don't - you get paid for sales.

Do you make more money than you spend on AdWords? If not, you're in the majority of advertisers where AdWords is a cost center."Follow the Money"

At first glance, AdWords seems simple, straightforward and eminently fair. But Google takes advantage of ignorance all the time, and a little knowledge about AdWords and how it works is usually a dangerous thing.

This advanced guide is not for beginners. It cost £24 Million GBP (US $38 million) in client ad buys to research and took 9 years to write. It is your launchpad to the next level.

In it you will learn why AdWords always works, and how to "follow the money" to turn your campaigns into profit centers.The system it teaches uses no complicated and expensive third-party tools other than the free AdWords Editor software, and spreadsheets.

CLICKS
"Buying the Right Click". Learn how to target your products and services to the right people, with the right message, in the right place, at the right time, on the right device, for the right amount of money.CUSTOMERS
"Clicks are for Show, but Conversions are for Dough". Google gets paid for clicks, but you don't - you get paid for conversions. Learn how Conversion Tracking works, how it goes wrong, and how to get it right.CASHFLOW
"Show me the Money". Your eCommerce business is in business for one reason - to earn profit. How to take your campaigns to unlimited daily budgets and accelerated delivery.This book is not out to "sell you" AdWords

It's an aerial view which reveals the true purpose of Adwords as a "Profit Supply Chain", with countless real world examples, screen shots, hard data, specific examples of what works and what doesn't.

It has a single focus on profitable conversions and asks you hard questions about your business economics and sales processes.

Inside are new ideas and new ways of looking at things that often challenge accepted "best practices". The book covers it all. The how and the what and the why.

Data beats opinion

Profitable AdWords management isn't about activity, but results. It isn't about having great quality scores and low CPA's if you aren't making money.

Nothing matters more than a steady, predictable supply of profitable conversions. If you don't know your numbers, pause all your campaigns now.

AdWords is not easy and 95% of the people who set themselves as experts don't know anything beyond making ad buys.

Permanently employable

You can use this system to work from home, office, car, hotel room, or any other location with an Internet connection.

Choose your clients, what you want them to pay you, when and where you want to work.

AdWords is a miracle of direct response advertising, with almost real-time control, targeting, data acquisition and reporting.
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